The goal is to create awareness about the products/services available to the public in order to encourage people to choose them. There are hundreds of different marketing methods and people
They will be able to set up unique content and targeting campaigns for each customer segment. Who is a marketer? According to Peter Drucker, the term “marketing” refers to an
There is always something that you can do better, so the challenge is how to look beyond what we already know and find out new ideas, patterns or approaches for
The problem is we spend a lot of time in creating new ideas without being able to test them. At this point, artificial intelligence can help; it can do some
There are also companies that have launched all kinds of creative ideas using AI – smart phones, virtual assistants, automatic e-commerce systems and similar things. One of the major challenges
These channels are being used by the customers quite often. The content generated from these channels tend to be repetitive and no one really wants to hear about it again.
It is not only about creating content but also targeting the right audience and getting them to interact with your product. This article explains how firms can improve their online
While it is still not perfect, however, many companies are currently investing in this sector. There are many new ways to market your products and services on social media platforms
For marketers, it can be very challenging to create content for social media. They often rely on their regular back-end systems to generate content ideas but most of the time
Modern firms are geared towards creating relationships with their customers, using social media platforms as a way of engaging with them in new ways. The visibility of social media platforms